FÜRSTENBERG – Entering the Green Era
What Color Is FÜRSTENBERG?
In 2026, the time had come: we introduced a new corporate design. We created a new brand identity. We opened a new chapter. Clearer, more intentional, and consistently focused on the future. As we developed our new brand identity, one question guided us more than any other: What color is FÜRSTENBERG?
Kaolin, feldspar, and quartz - these three natural raw materials have been used for centuries to create a material that continues to captivate people around the world: porcelain. Its exceptional quality, considerable value, and above all its brilliant white color earned this remarkable material the name “White Gold.”
But porcelain is not only white. From an early stage, porcelain manufacturers began decorating their creations with intricate patterns. Cobalt blue, in particular, became one of the defining colors of European porcelain history and remains closely associated with the material to this day.
So is FÜRSTENBERG white? Blue? Or something entirely different? To answer that question, we first had to ask a different one:
What Color Tells the Story of FÜRSTENBERG?
A new brand identity should do more than simply look more modern. It should express what a brand stands for. That’s why developing our new corporate design wasn’t just about creating a new logo or choosing new colors. It was about making the values that have shaped FÜRSTENBERG for generations visible. In the end, the answer to our question was surprisingly simple: green.
The Green Era
Anyone who visits FÜRSTENBERG quickly understands why. Since 1747, the porcelain manufactory has been at home in Germany’s Weser Uplands. Surrounded by dense forests, rolling hills, and a landscape that has shaped the manufactory since its very beginning. The forests once supplied the wood for the first kilns, providing an essential foundation for porcelain production. To this day, they continue to define the character of the region.
With our new signature color, “Rooted Green,” this heritage becomes an integral part of our brand identity for the very first time. The color reflects our home, our roots, and the close connection between nature, craftsmanship, and the people who have been creating porcelain here for generations.
This is how the Green Era came to life. It represents a brand that embraces its history while continuing to evolve. A modern understanding of luxury that places quality, longevity, humanity, and intentionally lived moments at its heart.
What Never Changes
Colors change. Logos evolve. The way brands communicate changes over time. But since 1747, the heart of FÜRSTENBERG has remained the same.People create porcelain for people. With experience, craftsmanship, and exceptional attention to detail. Many steps in the production process are still carried out by hand today. Every shape, every pattern, and every detail reflects a standard that has been refined over generations. That commitment is evident in everything FÜRSTENBERG creates: meticulous craftsmanship, timeless and enduring design, and porcelain made to accompany people for many years.
That is why the Green Era is not a new beginning. It is an evolution. A commitment to embracing change without ever losing sight of our roots. Or, to put it simply: the green is new. The values behind it are not.
Living the Beauty of Moments. Since 1747.
